Built by a creator who was tired of being ignored.

Ika had an audience. She had content. She had the kind of engagement that brands say they want. What she didn't have was any idea how to turn that into an actual collaboration.

Every creator knows that feeling. You scroll through Instagram and see smaller accounts landing deals with brands you love. You wonder: how are they doing it? What do they know that you don't? Is there a secret handshake somewhere that nobody told you about?

For Ika, the problem wasn't talent. It wasn't even reach. It was the gap between having something to offer and knowing how to offer it.

The cold DM is a creator's first attempt at professionalism. It's also, usually, their first heartbreak.

Ika sent messages that went unread. She spent hours crafting pitches that felt wrong the moment she hit send -- too eager, too vague, too informal, too long. She had no template, no benchmark, no way of knowing if she was even pitching the right brands for her niche.

The Indonesian creator economy was exploding. Brands were spending. But the infrastructure connecting everyday creators to those budgets? It barely existed. The tools that did exist were built for mega-influencers with management teams, not for the nano and micro creators who make up the heart of the ecosystem.

What if a creator could walk into a brand conversation already knowing what to say? Already sounding professional?

That question became SendMyPitch. Not a talent agency. Not an influencer marketplace with a velvet rope. A tool built specifically for creators who are just starting out -- who have real value to offer but haven't yet found the words.

The platform uses AI to help creators write pitches that are clear, confident, and tailored to the brand they're approaching. It gives brands a clean inbox to discover and respond to creators. And it tracks the whole relationship in one place, from first message to won deal.